Held each year in the forward-thinking city of Dubai, the Middle East Electricity show is a gloabal hub for the region’s top power industry professionals. The 2018 edition was held early in March. Being the first big event of the industry calendar, it was the perfect choice to launch the beginning of Baudouin’s 100-year anniversary celebrations. And just like Dubai itself, Baudouin’s presence at the event revealed the classic and the modern, side by side. This was showcased with a real antique from Baudouin’s history: one of our first-ever engines, dating from 1918. Known as the ‘Engine 01’, it certainly garnered a lot of attention from the attendees. But set just behind this distinguished old engine, were the shimmering blue Baudouin products of today. These innovative engines and power generators turned many heads, and were a highlight of the event. There were five new PowerKit engines premiering at MEE 2018, 4M06, 6M21, 6M33, 12M26, and 16M33. The products drew a big crowd to our stand, staffed by staffed by our global sales force. It’s the modern face of Baudouin behind our 100 years of success. Baudouin was also a Silver Sponsor of the MEE 2018, which along with a huge banner outside the trade centre, was a great asset for increasing brand recognition throughout the event. Baudouin’s expert team were able to engage face-to-face with current and future clients, along with key decision makers from a variety of companies. Not just from the Middle East region, but across the globe. With 27 countries represented at the event, was truly a global reach. Following networking, notable product sales and positive customer feedback, we concluded the three-day event knowing it was another great success for our brand.